Targeted BD & comms strategies

Objectives - audiences - message - strategy. Everything you do should be laser-focused on moving you closer to your organisational objectives. Whether it's to develop your brand, be seen as an expert, win more work, drive sales, or create a discussion around a topic, we can help you to align your communications efforts with your goals.

Achieve more when tendering

Through our proven approach to competitive tendering, we have helped clients to win more than $10 billion in work through formal bidding processes. The earlier we're involved, the more we can achieve with you, creating win strategies, helping you to position your organisation ahead of tenders - and to win that bid: don't leave it too late!

Align with ESG and social strategies

Social and environmental concerns continue to drive government and commercial procurement (yes, they still do). We therefore help you to adapt and align your approach to what you do, then showcase your structure and initiatives.

The first step: find out where you sit on our Wellbeing Matrix:

Make your messages more powerful

Having a clear and consistent set of messages can make all the difference in getting your audience to connect with your organisation. We will help you to define exactly what your persuasive points are, how to tailor them to your audiences, and express and live them in everything you say and do. Actions speak louder than words.

Perception audits

Do you know what the key decision-makers and influencers in your target audiences truly think of your organisation? If you are tendering for work, pitching for new business, or simply looking to strengthen your relationship with an existing client, understanding your audience is critical - and we can help to improve your understanding.

Media relations

Do you want to get your offer across in the media - and are you prepared to respond to media if a crisis hits your organisation? In a fast-paced information age, time is critical - and the media are still immensely powerful. We work with you to create compelling media stories, delivered in a format that the media find timely, useful and useable.

Media training

Are you prepared if the media come to you? And how do you plan to keep tabs on social media while you're doing an interview? We help people and companies to prepare for positive and more challenging media interactions all the time: we can help you get your message across.

Compelling content

Articles, web copy, newsletter, presentations, bid documents, brochures: we do it all - and well. The need for high quality, engaging content with strong and clear messaging threaded through it has never been greater. Make your content shine with Clarity's professional copy writing team.

 

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