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public relations

3 PR disasters in 2019 – and a triumph

December 20, 2019

Here we are at the end of another year of reputational cataclysms and catastrophes – plus a few coups as well. Is it me, or has it been a more dramatic year than usual?...

An interviewing masterclass: Guyon Espiner tackles Winston Peters

September 14, 2017

As an avid consumer of media, I’ve always got an ear out for a good interview. And I heard an absolute humdinger on Radio New Zealand in the car on the way to work this morning:...

Madness, energy and pus: messages from Election 2017

August 24, 2017

As the New Zealand General Election 2017 campaign gets underway in earnest, George Hulbert casts his eye over the messages that people might be taking from the whole crazy business:...

How the Lions fans taught us to communicate

July 13, 2017

So you thought that the Lions tour was just about rugby? Not so, according to Lions supporter George Hulbert, who says that all the banter, media and social media shenanigans during the tour offer lessons for anyone looking to engage through communication:...

The $3 billion secret to winning work through tenders

June 9, 2017

At a time when evaluation increasingly favours non-price attributes in procurement processes - and we've had news that our clients have now won more than $3 billion in work through tenders - what is the secret for any organisation looking to win work through tenders?...

Treating media interview as a date with Harvey Specter

March 24, 2017

A friend the other day was telling me about the value of mediation in settling disputes versus going through the courts system. They went to great lengths to point out that some people see the court as the place where they can put forward their argument over a particular mat...

Why The Odd Couple are hurting your brand:

March 9, 2017

Have The Odd Couple got hold of your brand? Are you communicating in one way all year and then giving different messages when pitching for work? This article explains how to bring your regular communications and formal pitch messages together to make the most of both: ...

Bang, crunch, dig, engage!

February 24, 2017

A video of a truck laying a road is hardly scintillating stuff but a video of just that in Western Australia has sent the local council's social media metrics into the stratosphere. The footage shows a 4.9 kilometre section of road being laid on Airstrip Road – which lea...

Why Trump won it

November 18, 2016

As the world reattaches its eyebrows from the back of its head and tries to readjust to the reality that Donald Trump did in fact win the US presidency, it seems to us at The Clarity Business – people who are more into the power of message than politics - that there are a ...