Fox: “Oscar blunder or marketing genius?”
March 3, 2017
Was this week's gaffe at the Oscars actually one of the most cunning 'shock-awe marketing stunts ever'? This was the question Fox Business posed in an article the day after the 89th Academy Awards.
With the Oscars' TV ratings on the slide in recent years, the PR guy inside...
TAGS
communicationssocial mediaMikela DennisonGeorge Hulbertcontent marketingpublic relationsmedia relationsmessage developmenttendersmessagereputationDaniel McCabeadvertisingbrandDylan BrownstorytellingmarketingPRstrategyFacebookLuke HenshallRFPCartoonscontentcrisis communicationdigital marketingAthena Dennisaudienceawardsbid writingBlogBroader Outcomesdigital communicationsJournalistsSocialtechnologyThought leadershipTwitterwebsiteARAthenaClarityconstructioncoworkingfailsimageryInterviewsissue managementJasmine Kerkmeestermanagementmedia trainingpoliticsprocurementProduct marketingpropertysocial procurementstrategic adviceVRwellbeing2018AIauthenticityBay of PlentyBritomartbuilding consentcampaignscelebrityChristmasclickbaitConstruction Accordconstruction activityConversion optimisationCopywritingCorenetCTRDesigndigitaldisruptive technologyDonald TrumpdroneDwell timeearned mediaElectionemojiseventsExperiential marketingFacebook livefathersGoogleGuerrilla marketingHumanityvMachineinfluencersInstagramintegrated marketing communicationInternetKim BaldocklabourleadershipLinked Inmeasurementmedia interviewmetricsNeil GaughtnewslettersOAPsPensionersperception auditPersonal brandingphotographyPlatformPokemon Goreal estateremarketingreviewsRio OlympicsROIShed10Snapchatstakeholder engagementstealth marketingsustainabilitytestimonialsTipsTom FishburneTrendsUXVeroVideowebsite optimisationWhatsAppworkplace