Jaguar: genius tease or brand disaster? You decide:
November 26, 2024
Brand refreshes are often controversial, but few have generated as much negativity and comment worldwide as Jaguar’s car-less, logo-less, seemingly gender-less, teaser promotion. But is it teaser genius or brand suicide?The hot topic of news shows, podcasts and even politi...
Black Friday is coming up! It is increasingly seen as the start of the retail holiday season, which ends after the Boxing Day sales that often last until mid-January.
At this time social media marketing can help your business to gain new customers and brand advocates, ...
10 lessons from 10 years of Clarity
October 26, 2018
Ten years ago, The Clarity Business launched out into the pounding waves of the Global Financial Crisis. Great timing! Here are ten things we've learned since then:...
Brand is dead, CSR is dead: long live SOI
November 24, 2017
The Clarity Business yesterday hosted visiting British author and global thought leader Neil Gaught for a memorably provocative session on what organisations have to do to stay relevant in the rapidly evolving world in which we live:...
The No. 1 thing holding your company’s brand back…
September 22, 2017
If you’re struggling to increase your brand awareness and build meaningful, trusting relationships with your audience, the solution could quite literally be staring you in the face every day…...
What is leadership?
October 10, 2016
In an era of unprecedented challenges and disruption, what defines leadership? Thrive #ThriveNZ16, a great event run by EMA, asked the question - and got some great answers from some of the best and brightest in our country:
You judge: who gave the best answer to the questi...
Tips for brands from Dry July:
July 29, 2016
By George Hulbert, a part-time paragon of abstinence:
I'm a fan of Dry July and have been for a few years.
Last year I did it properly. I signed up to the
Dry July website and abstained from the evils of booze for the full month, gaining sponsorship for this annual 31-d...
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