Jaguar: genius tease or brand disaster? You decide:
November 26, 2024
Brand refreshes are often controversial, but few have generated as much negativity and comment worldwide as Jaguar’s car-less, logo-less, seemingly gender-less, teaser promotion. But is it teaser genius or brand suicide?The hot topic of news shows, podcasts and even politi...
As we head towards the weekend, some of us lucky people will be wondering if the weather will be good enough to allow us to run the mower over our gardens - while others will no doubt be hoping for a massive downpour so they can stay inside and binge-watch Netflix...
Whateve...
It was so great to welcome a packed room at Generator and many people on Zoom for our social procurement insight event: Why Wellbeing Matters (if you want to win work from Government). MC:d ably by David Maurice, who coped admirably with the challenges of...
If you are a company that wants to win a slice of national, regional or local government work in New Zealand, clues to everything you need were in Grant Robertson’s speech last Thursday, says George Hulbert:...
Need help being useful when you communicate?
April 14, 2020
Amid the Covid lockdown it may seem that now is not a good time to communicate. But if you do it right, it could be the most valuable thing you ever do:...
Are you using the lockdown to prepare your plans and proof, so you’re ready to win the contracts that are coming – and do you need help to complete the bids that are happening now?...
What COVID messages are getting through to you?
March 26, 2020
We’re big into message at The Clarity Business. Which ones are getting through to you at the moment?...
Are you part of a company that wins work in NZ from government departments, agencies or from local government? If so, you might want to pay attention now:...
3 PR disasters in 2019 – and a triumph
December 20, 2019
Here we are at the end of another year of reputational cataclysms and catastrophes – plus a few coups as well. Is it me, or has it been a more dramatic year than usual?...
Lessons from my father
August 30, 2019
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